The globalization of financial markets has been increasing the size of the community of retail investors’ over the past two decades by providing a wide variety of market and investment options. Hence, it makes their investment decisions process more complex. The factors influencing investor’s perception are return on investment, market trend or risk, short term profitability, price of the share, dividend policy, past financial performance, company reputation, reputation of the board, current earnings of the company and expert opinion. This study focuses the main factors influencing investor’s perception.
Investors Perception in Share Market
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