Digitization offers many new opportunities that can be exploited by providers in the tourism industry. At the same time, competition is being intensi?ed and companies have to keep pace with digitization in order to remain on the same level. Without any question, “digitization can be viewed as the motor of transformation for the tourism industry in the age of the internet economy Today, more than 57% of all travel reservations each year are carried out with the internet and internet travel booking revenue has grown by more than 73% over the past 5 years, while 65% of tourist book hotels reservations for the same day are made on a mobile device. In the course of this development, travel providers need to tackle the challenges of individually addressing different stakeholders from country to region through knowledge, time, and a sophisticated strategy. Professional digitization strategies of travel providers such as classic travel agencies require resources such as specialists with IT expertise and a certain budget. In return, the introduction and implementation of a digitization project in the tourism sector might lead to considerable cost savings and productivity gains. Signi?cant examples of this are the automation of work-?ows, the increase in employee motivation as well as cost and time savings. This paper is theoretical in nature and based on secondary data. An attempt is made through this research paper to understand the success rate or degree of digitalization that has taken place, so far, in travel and tourism industry which is one of the chief source of employment of any country in the world. Being a comparatively non polluting industry, digitalization will rake in huge amount of revenue for cash starved country like India.
Digitization, opportunities, travel reservations, mobile device, cost savings, productivity.
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