This study helps to improve the SERVQUAL model as the foremost framework for investigating service quality. The relationships among customer satisfaction and service quality variables. The results exposed that all the service quality items were decent forecasters of customer satisfaction. For managers, this finding has significant implications with concern to brand building strategies. Indications of a successful brand building strategy are identify when companies afford quality services relation to other companies within the similar industry.
Service quality, Customer satisfaction, SERVQUAL model, Customer service
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