The present study aims to examine the impact of entrepreneurial orientation on business performance of 30 horticulture related firms in Kashmir. The entrepreneurial orientation is measured by five dimensions identified from the literature on the subject and financial performance; a dependent variable, is treated as a measurement for business performance. The correlation and regression analysis was used to analyze the relationship between entrepreneurial orientation and business performance of the sampled firms.
Entrepreneurial, Orientation, Performance, horticulture, regression
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