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Artificial Intelligence: A Boon in Expanding Online Education through Social Media and Digital Marketing Post Covid-19

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Artificial Intelligence: A Boon in Expanding Online Education through Social Media and Digital Marketing Post Covid-19


Kritika Srivastava | Prof. Himanshu Shekhar Singh



Kritika Srivastava | Prof. Himanshu Shekhar Singh "Artificial Intelligence: A Boon in Expanding Online Education through Social Media and Digital Marketing Post Covid-19" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1, February 2024, pp.526-534, URL: https://www.ijtsrd.com/papers/ijtsrd63449.pdf

The COVID-19 epidemic has undoubtedly caused an increase in the use of online learning, leading institutions and instructors to investigate cutting-edge technology to improve the educational process. This study explores how, in the post-COVID-19 era, social media and digital marketing might be strategically integrated to strategically extend online education and leverage artificial intelligence (AI). This study uses artificial intelligence (AI) to investigate how social media and digital marketing might be used to expand and improve online learning, providing insights into the prospects and difficulties in this field.The study is to investigate how artificial intelligence (AI) technologies, such as natural language processing and machine learning algorithms, can be used to improve material delivery based on individual student needs, enable adaptive learning paths and customize online learning experiences. The goal of the project is to investigate how artificial intelligence (AI) technologies, such as machine learning algorithms and natural language processing, might be applied to improve the delivery of content that is customized to each student's needs. Furthermore, the study looks into how AI might offer personalized online learning environments and adaptive learning pathways. The study also looks at how AI-powered analytics affe|ct student performance monitoring and assessment, giving teachers insightful information for ongoing development.The importance of social media in education cannot be overstated, as sites like Facebook, LinkedIn and Twitter enable learners to interact, collaborate in learning environments and share knowledge. The study looks into how user behavior analysis, preference prediction and content recommendation powered by AI might improve the effectiveness of social learning.Google Meet, Zoom, and Jio Meet played a significant role in expanding online education during the COVID-19 pandemic. These platforms provided essential tools for educators and students to connect, collaborate, and engage in remote learning.Additionally, the study investigates how digital marketing tactics might be used to advance online learning, draw in a larger audience, and improve participation. To maximize the impact of educational marketing initiatives, AI-driven marketing automation solutions being investigated for their potential in personalized outreach, targeted advertising and data-driven decision-making. The potential of these technologies to apply targeted advertising, make data-driven decisions, and customize outreach is being researched.The purpose of this study's conclusions is to shed light on how AI, social media, and digital marketing work together to support online learning in the post-COVID-19 era. The research intends to offer practical suggestions and tactics for using AI, social media and digital marketing in the educational setting by comprehending how these technologies might cooperate to enhance online learning. In the end, the research advances our knowledge of how these tools might work together to revolutionize and broaden the field of online education, creating new opportunities for engaging, customized, and accessible learning.

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IJTSRD63449
Volume-8 | Issue-1, February 2024
526-534
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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