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Privacy in Advertisement Services using Big Data: A Survey

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Privacy in Advertisement Services using Big Data: A Survey


Jitendra Soni | Imran Uddin

https://doi.org/10.31142/ijtsrd2287



Jitendra Soni | Imran Uddin "Privacy in Advertisement Services using Big Data: A Survey" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5, August 2017, pp.296-300, URL: https://www.ijtsrd.com/papers/ijtsrd2287.pdf

The privacy is primary requirement of growing technology. Maintaining Isolation over sensitive data in public environment is a big challenging task. It becomes more complex when data set becomes very large and number of users reaches to huge figure. Access Control principle help to classify the users according to rights and permission. Integration of Access Control model Hadoop Map Reduce is proposed to achieve privacy over sensitive data. Recommender systems have made significant utility in daily routing life. Attribute based Recommendation system help to explore targeted audience for advertisement industry. This paper has made a survey to gather various information about big data analytics and its importance. It also attempts to explore the concern for privacy issues in recommendation process.

Access Control, Privacy Protection, Sensitive Data,Big Data, Hadoop


IJTSRD2287
Volume-1 | Issue-5, August 2017
296-300
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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