A Survey on Bigdata Analytics using in Banking Sectors

Roja H. N; Gouthami H. S; Gagana H. S

Title:
A Survey on Bigdata Analytics using in Banking Sectors

Authors:
Gagana H. S | Roja H. N | Gouthami H. S

Cite This Article :

Gagana H. S | Roja H. N | Gouthami H. S "A Survey on Bigdata Analytics using in Banking Sectors" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4, June 2020, pp.498-500, URL: https://www.ijtsrd.com/papers/ijtsrd31016.pdf

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Abstract :
Current days, banking industry is generating large amount of data. Already, most banks have failed to utilize this data. However, nowadays, banks have starts using this data to reach their main objectives of marketing. By using this data, many secrets can be discovering like money movements, thefts, failure. This paper aims to find out how big data analytics can be used in banking sector to find out spending patterns of customer, sentiment and feedback analysis etc. Big data analytics can aid banks in understanding customer behavior based on the inputs receive from their investment patterns, shopping trends, motivation to invest and personal or financial backgrounds. This data plays a necessary role in leading customer loyalty by designing personalized banking solutions for them.

Keywords :
Big data analytics, banking, customer, finance, marketing

Publication Details:

Unique Identification Number : IJTSRD31016

Published In : Volume-4 | Issue-4, June 2020

Page Number(s) : 498-500

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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