Search Engine Optimization is a vital technique to take a web document in top result of a search engine. The main aim of this research paper is to explain about need of SEO with Google. There are many peoples who don’t understand about it, because many people are facing problems while doing Google things and SEO. With the help of SEO we can do any website is to list at the top of all the links. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services etc. This work defines the pinch of taking the page on top position in Google by increasing the page rank which may result in improved visibility and profitable deal for an organization. Google is the most user-friendly search engine, this is proved for Indians user which gives user direct result. The most of the other search engine use Google search pattern, so we are condensed on it. And we have to improve the visibility of the website in the body of search engine results by using the more tools and technique that are available in the market.
Search Engine Optimization, Need of SEO, On Page and Off Page Optimization, SEO tools, SEO techniques
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