This paper focused on how important for business relationship in the determination of fish quality in the foreign markets. From the data collected and the analysis made, the researcher concluded that the determinants of quality fish for export markets are performed accurately with the help of the European inspectors. There are different determinants of quality fish that are performed throughout the industry for the well-being of the product. The determinants acquired through excessive interviews are organoleptic assessment, instrumental method, chemical assessment, packaging, storage, vessel and transportation.
business relationship, fish quality, European market
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