As being one of the growing influencers and as an economic powerhouse, potential of Tourism sector as a tool of development are undeniable. The Indian tourism sector is one of the most important service sectors which is not only contributing to employment generation, GDP, Foreign Exchange Earnings etc, but also serving as a back bone for allied sectors like hospitality, travel and transportation, hotels & resorts, tour operators, street vendors, home stays etc. All these activities are giving rise to the concept of ‘Tourism Entrepreneurship’ in India. It refers to the business activities related to various tourism products, which give profits to the owner as well as contribute to the economy of India. The paper also studies about the enough untapped potential of tourism industry as well as entrepreneurship and the challenges faced by the industry in India. With all natural beauties such as rivers, beautiful forests with rare species of animals, seas, waterfalls, snow; it have great potential to be one of the most preferred destinations in the world. In the 2018 economic impact report by WTTC, Gloria Guevara, president and chief executive of WTTC called India the Seventh largest travel and tourism economy in the world.
Tourism, entrepreneurship, potential, challenges, contribution
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