The economy of Mongolia has traditionally been based on agriculture and livestock. But since democratic revolution in 1990, mining sector started to play important role in economy of Mongolia. Even though it contributes to the nation’s economy remarkably, an array of adverse consequence follows this development particularly ecological imbalance. Thus government of Mongolia decided to bring improvement economy by supporting agriculture industry including cashmere and wool industry. But because of the texture of Mongolian sheep wool, it faces some difficulties to produce large amount of clothes, yet one more alternative is to manufacture quality construction insulation material based on this feature of the wool. And there is potential to sell it on international platform by doing marketing with great promotions.
competitive advantage, wool industry, insulation material
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