This study investigated the Good Agricultural Practices (GAP) standard by durian farmers in Thailand, Tha Mai District, Chanthaburi province. The study used a survey to obtain information from the farmers on demographic, economic, and cultivation technique factors. The implementation of GAP was evaluated based on the survey results. The sample size was 354 durian farmers, and the data were collected using an interview schedule as the instrument. The results showed that overall, durian farmers used durian cultivation technique factors and practices of durian cultivation at the high-level GAP components at the high level. In addition, hypothesis testing showed that the significant demographic and economic factors regarding applying GAP in practices were: age, marital status, group member, and area of durian planted. Furthermore, the critical cultivation factors regarding adopting GAP in practices were: the cultivation plan, planting area selection, cultivation method, shading, post-planting, and pest management. Consequently, GAP standards are necessary to encourage durian farmers to develop their techniques and cultivation planning continuously to guarantee the quality of the durian products to market for a sustainable agricultural market in Thailand.
durian cultivation, farmers, Good Agricultural Practices (GAP), practices, technique
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