Digital transformation is the process of re-building a business from scratch using digital technologies. It is key to becoming more customer-centric. Organizations that go through digital transformation emerge with new opportunities, new purposes, new practices, and new products. Digital leadership is the set of skills, knowledge, and behaviors that individuals exhibit to successfully lead the digital activity of an organization. Required leadership skills include communication, project management, team management, finance, and conflict resolution. Digital leadership involves challenging traditional models and approaches. Digital leaders are the people responsible for managing digital transformation. They understand the disruptive potential of technology. This paper provides a primer on digital leadership.
digitalization, digital technology, digital leadership, digital leaders
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