This study aimed to document the demonstrating factors that demotivate college students at the University of Eastern Philippines Main Campus from learning English as a Second Language (ESL). Based on the findings, the researchers developed institutional teaching strategies to address demotivation factors. The study employed a descriptive research design. A total of 552 randomly sampled college students enrolled in GE 2 (Purposive Communication) during the Second Semester of Academic Year 2020-2021 were considered as research participants. The questionnaire was adapted from the study of Gardner (1985). Findings revealed that with a total weighted mean of 3.46, the respondents are “much demotivated” on the internal factors. On external factors, six (6) categories were found out, teachers’ behavior, 3.75 “much demotivated;” teachers’ competence, 3.63 “much demotivated;” classroom learning resource preparedness/availability, 3.53, “much demotivated;” course content, 3.27 “demotivated;” class size, and course assessment and requirements, 3.26 “demotivated.” The 3.39 total weighted mean suggest that they are “demotivated” on external factors. The general weighted mean of 3.43, suggest that they are “much demotivated” on both internal and external factors. To address the demotivating factor issues of the language learners, the researchers came up with institutional teaching strategies framework which the language teachers may employ. These strategies include metacognitive, cognitive, social strategies, use of audio-visual materials, and internet-based language learning.
demonstrating factors, demotivate, college students, learning, second language, English, institutional teaching strategies
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