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Challenges Faced by the Media in an Attempt to Play Their Roles in Public Awareness on Waste Management in Buea and Douala

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Challenges Faced by the Media in an Attempt to Play Their Roles in Public Awareness on Waste Management in Buea and Douala


Agbor Vivan Ada | Mpoche Kizitus Nformi | Atenga Thomas Ireneé | Nana Célestin



Agbor Vivan Ada | Mpoche Kizitus Nformi | Atenga Thomas Ireneé | Nana Célestin "Challenges Faced by the Media in an Attempt to Play Their Roles in Public Awareness on Waste Management in Buea and Douala" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1, February 2024, pp.676-693, URL: https://www.ijtsrd.com/papers/ijtsrd63429.pdf

This study set out to examine challenges faced by the media in their attempt to play their roles in public awareness on waste management in Buea and Douala in the Southwest and Littoral Regions of Cameroon. The study was supported by the Agenda Setting Theory (1972) by McCombs and Shaw, Knowledge Gap Theory (1970) by Philip Tichenor, George Donohue and Claire Olien, and the Transtheoretical Model also called the Stages of Change Model developed by Prochaska and Diclemente, (1970). It employed a concurrent nested mixed-method combining quantitative and qualitative approaches in a survey design. The estimated sample size comprised of 415 community members involved in the study conveniently. As for other stakeholders, notably, Community Leaders, Media Houses, Waste Disposal Companies and Municipal Councils, they were sampled purposively and conveniently. The study was stratified between French and English speaking Cameroon. Data were collected using a semi-structured questionnaire and analyzed based on frequency, proportions and the process of thematic analysis. The qualitative approach was substantiated by the positivism paradigm considering qualitative interpretation as the dominant theoretical perspective. The main challenge was poor or no audience, that is people not interested in news related to waste management, environment, hygiene and sanitation and inadequate coverage. They suggested as response measures adequate sensitization and education of the communities on waste management; more attractive slots and time, programmes or mechanisms to gain the attention of people. It was recommended that social media, community radio and television should be further used to create awareness on issues concerning waste disposal and management, and helping media to be adequately equipped.

Media, Public, Awareness, Waste, Management, Challenges


IJTSRD63429
Volume-8 | Issue-1, February 2024
676-693
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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