Role of Media for Boosting the Morale of Audience during COVID-19 Pandemic: A Critical Study

Dr. Saranya Thaloor

Title:
Role of Media for Boosting the Morale of Audience during COVID-19 Pandemic: A Critical Study

Authors:
Dr. Saranya Thaloor

Cite This Article :

Dr. Saranya Thaloor "Role of Media for Boosting the Morale of Audience during COVID-19 Pandemic: A Critical Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4, June 2020, pp.1032-1039, URL: https://www.ijtsrd.com/papers/ijtsrd31373.pdf

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Abstract :
Mass media is considered as a powerful force on shaping and presenting the world to the masses. The role of media in the times of crisis and how effectively public health communication is carried out by media is also studied here. The study brings out the relevance of media analysis during the time of pandemic and its effectiveness in communicating the information on pandemic to the masses. The study also aims to understand the role of opinion leader done by media during pandemic using survey method with structured questionnaire. The study has clearly shown justice to find out the role of media in promoting unity in pandemic times and also monitored media role of dissemination of true information to the masses. The study also focussed on effectiveness of crisis management by media during pandemic.

Keywords :
Pandemic, morale, visual media

Publication Details:

Unique Identification Number : IJTSRD31373

Published In : Volume-4 | Issue-4, June 2020

Page Number(s) : 1032-1039

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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