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Advertising Message as an Object of Pragmatic Research in Linguistics

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Advertising Message as an Object of Pragmatic Research in Linguistics


Farida Oktamovna Egamberdieva | Shaxzoda Damirovna Egamberdieva



Farida Oktamovna Egamberdieva | Shaxzoda Damirovna Egamberdieva "Advertising Message as an Object of Pragmatic Research in Linguistics" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.1539-1544, URL: https://www.ijtsrd.com/papers/ijtsrd33218.pdf

This article discusses the study of the pragmatic features of an advertising message. The advertising slogan has the function of providing information about a new product or service in the advertising text, as well as the functions of persuading and inviting the purchase of this product or service. Research shows that linguistic pragmatics studies the behavior of signs in real communication processes, taking into account the relationship between signs and their user. The levels of the speech act are considered, which are distinguished according to the pragmatic criterion: the attitude of the consumer to the advertising message.

pragmatics, advertising message, slogan, recipient, communication, speech acts, communication strategies


IJTSRD33218
Volume-4 | Issue-5, August 2020
1539-1544
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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