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Factors Influencing Yoga Tourism in Uttarakhand: A Case Study of Patanjali Yogpeeth

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Factors Influencing Yoga Tourism in Uttarakhand: A Case Study of Patanjali Yogpeeth


Rajeev Ranjan | Sujay Vikram Singh | Himanshu Shekhar | Vaibhav Kumar Chauhan



Rajeev Ranjan | Sujay Vikram Singh | Himanshu Shekhar | Vaibhav Kumar Chauhan "Factors Influencing Yoga Tourism in Uttarakhand: A Case Study of Patanjali Yogpeeth" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2, February 2022, pp.292-298, URL: https://www.ijtsrd.com/papers/ijtsrd49219.pdf

Health and wellness are always remains the prime focus of tourism industry and cater the physical and mental well being of tourists. Yoga is the indigenous therapy of India born and nurtured across the world and attracts visitors to experience. India being a hub of yoga offers a variety of destinations but the geographical location and natural landscapes are the Unique selling Point(USP) of Uttarakhand, which is very prime due to proximity of Himalayan range and the credibility of Patanjali Yogpeeth and his founder Baba Ramdev across the globe makes Uttrakhand attractive for a Yoga destination. The present research focus on factors that influence tourists to visit Patanjali Yogpeeth, Uttarakhand for yoga purpose. The study used positivism-deductive research approach, a quantitative methodology using a survey to collect data of 318 respondents. The findings determined four important factors responsible for growth of yogpeeth as yoga tourism destination and suggested role of age group and occupation as crucial factors which attract people for “yoga tourism”. The study recommended DMO’s and travel agencies to focus their marketing segmentation and targeting strategies as per age groups, occupation levels and to the academicians to explore the role of environment, advertising and culture for promoting Yoga tourism.

Health Tourism, Yoga, Ayurveda, Patanjali, Uttarakhand, Health, Tourist


IJTSRD49219
Volume-6 | Issue-2, February 2022
292-298
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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