The rise of the social networking sites in the early 2000s, has led to the increase in the world's networked population. Social media ensured that people have greater access to information, content and opportunities to engage in public sphere to undertake united action. Social media has entered into our daily lives and it influences people and organizations all over the world involving many actors -- regular citizens, social activists, non-governmental organizations, telecommunications companies, software service providers, and also governments at large. Social media revolution in Indian politics is real and its impact can be assessed by General elections of 2014 and 2019. The General election of 2014 was regarded as the 1st social media election of India due to the ever increasing use of social media by political actors. Nevertheless, Social media has also impacted politics in all major states including West Bengal. No doubt social media is now being seriously considered by the West Bengal political parties as a mean to reach out to the electorate, but will it influence the 2021 Assembly Elections in the same way as in Obama’s Presidential elections? This paper analyses the reach of West Bengal based parties in various social media platforms.
Social Media, Political Parties, West Bengal Politics, Political Communication
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.