The arrival of integrated media has changed the overall pattern of the Internet, changed the user's thinking mode, deeply penetrated the people's lives, opened up a new direction for China's legal popularization, and also put forward higher requirements. At the same time, the mass media as an important channel for legal publicity, along with the rapid development of Internet technology is constantly innovating, this paper aims to explore the strategy of improving the operation effect of self-media, based on the rational value orientation of the legal popularization platform, through the study of the development status and challenges of the self-media public account in the new era, taking the "Fayuan Qingmiao" legal popularization public account as an example, analyzing the characteristics, advantages and disadvantages of new media law popularization, discovering strategies to improve the efficiency of new media law popularization, and exploring strategies for innovating the effect of new media law popularization.
News Media, Popularization platform, technology
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