This study aims to determine the role and also the impact of coaching, training and mentoring from the Ngawi Regency Cooperatives and Micro, Small and Medium Enterprises Office in improving the business performance of their fostered MSMEs. A qualitative method was chosen in this study. By taking six Fostered MSME actors who participated in the coaching, training and mentoring program provided by the Ngawi Regency Cooperatives and Micro, Small and Medium Enterprises Office. Primary data in this study were obtained directly through interviews, observations and documentation as well as other supporting matters obtained directly or indirectly from informants. The data analysis technique used by the researcher is descriptive analysis through: data collection, data reduction, data display, and conclusion/withdrawal/verification. The results of this study can be concluded that the role carried out by the Ngawi Regency Cooperatives and Micro, Small and Medium Enterprises Office in terms of coaching is realized in the form of a business incubation program. As for the training, it is manifested in the form of management training and business plan. The assistance carried out is through the provision of companions. The impact of coaching, training and mentoring on their business performance is measured in five indicators, namely increasing business capital, increasing income, increasing sales, increasing profits, increasing labor or human resources. The results of the study showed an increase in the five indicators, which means an increase in the business performance of Fostered MSMEs. Although the impact of marketing is mostly still focused on conventional marketing compared to online marketing.
Coaching, Training, Mentoring
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