Aggregators: Are they Helping Your Business or ruining it? A Perspective on Zomato.Com

Abhijit Vibhute

Title:
Aggregators: Are they Helping Your Business or ruining it? A Perspective on Zomato.Com

Authors:
Abhijit Vibhute

Cite This Article :

Abhijit Vibhute "Aggregators: Are they Helping Your Business or ruining it? A Perspective on Zomato.Com" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-3, June 2023, pp.325-328, URL: https://www.ijtsrd.com/papers/ijtsrd56373.pdf

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Abstract :
Start Ups or even corporates today have long been dependent on technical and digital giants for communicating their brand and ensuring that customers, consumers are made aware of the brand through these digital giants. What have they not realized is the fact that their lack of digital knowledge and their lack of basic understanding about technical know-how is not only costing them tons of revenue lost in marketing but also they are making these giants strong and so powerful that they can make or break their businesses. This paper will highlight the working of such technical giants and will provide a pathway to plug the marketing costs associated and eventually weed out or reduce the middlemen associated in the supply chain.

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Publication Details:

Unique Identification Number : IJTSRD56373

Published In : Volume-7 | Issue-3, June 2023

Page Number(s) : 325-328

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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