A Study About Brand Preference of Washing Machine with Reference to Rural Area of Palanpur Taluka

S. A. Parbadiya M.Com, B.Ed., M.Phil

Title:
A Study About Brand Preference of Washing Machine with Reference to Rural Area of Palanpur Taluka

Authors:
S. A. Parbadiya M.Com, B.Ed., M.Phil
DOI:
https://doi.org/10.31142/ijtsrd20217

Cite This Article :

S. A. Parbadiya M.Com, B.Ed., M.Phil "A Study About Brand Preference of Washing Machine with Reference to Rural Area of Palanpur Taluka" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-1, December 2018, pp.1215-1221, URL: https://www.ijtsrd.com/papers/ijtsrd20217.pdf

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Abstract :
Washing machine is one of the widely used home equipment which used to wash the cloths. India is one of the fast developing countries in the world. At present it is the need to work both in the family. Therefore to simplify the washing work, the people need machine for washing. In washing machines number of varieties is there. Indian rural consumers today not only have a wide variety of brands to choose from, but also the option to buy a machine that is just right for them from amongst the several models available. Apart from these factors that they should consider the various wash programs, the wash mechanism and some convenience features that their machine should have in order to provide the maximum level of comfort. With this back draft, this article makes an attempt to analyze the brand reference, factor effecting on brand preference of washing machines.

Keywords :
Washing Machine, Brand preference, factor effecting on brand preference

Publication Details:

Unique Identification Number : IJTSRD20217

Published In : Volume-3 | Issue-1, December 2018

Page Number(s) : 1215-1221

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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