An Analytical Study on Consumer Buying Behaviourf for Bakery Products

Dr. Pravin Chavan; Harish Jadhav

Title:
An Analytical Study on Consumer Buying Behaviourf for Bakery Products

Authors:
Harish Jadhav | Dr. Pravin Chavan
DOI:
https://doi.org/10.31142/ijtsrd23083

Cite This Article :

Harish Jadhav | Dr. Pravin Chavan "An Analytical Study on Consumer Buying Behaviourf for Bakery Products" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.129-133, URL: https://www.ijtsrd.com/papers/ijtsrd23083.pdf

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Abstract :
Bakery product refers to the products which are sold in a bakery or store to the consumer in a packed form. India's growing middle class and their changing food habits are giving huge opportunities to the fast-food and bakery industry. In a competitive marketplace, it is important to know the consumer behavior to increase consumer satisfaction. Consumer purchase decision is influence by various factors. Marketers have to understand those factors and create marketing stimuli to influence the consumer by their product. The bakery products are consumed as fast food product and consumption is also been used as staple food and daily consumption. Exploratory factor analysis results reveals that Product & Brand Recognition, Affordability & Available and packaging are the important factors influence on preference for bakery products. Hypothesis testing results shows that Product Taste & Brand Recognition for bakery products is dependent on the Income of the consumer. Besides Affordability & Availability and Efficient packaging are independent of income of the consumer.

Keywords :
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Publication Details:

Unique Identification Number : IJTSRD23083

Published In : Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019

Page Number(s) : 129-133

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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