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Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline- An Empirical Analysis

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Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline- An Empirical Analysis


Dr. G. R. Gayathiri | Mr. V. R. Ragavan | Mr. M Sridhar



Dr. G. R. Gayathiri | Mr. V. R. Ragavan | Mr. M Sridhar "Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline- An Empirical Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.563-569, URL: https://www.ijtsrd.com/papers/ijtsrd31880.pdf

The rapid growth of technology and its access makes the consumer to buy the product from their door step at one touch. Impulsive buying refers to the tendency of a consumer to purchase goods and services without any previous planning. In this paper an attempt was made to analyze the impulsive buying behaviour of consumers during the COVID situation. It mainly concentrates on the factors which influence the buying behaviour of the consumers during this situation. Data were collected from 140 respondents through google forms. The major statistical tools like chi-square test, ANOVA, ranking analysis and multiple regression analysis were used to analyze the data. The main conclusion of this paper is, the factors influencing online and offline buying behaviour are different and the impulsive buying behaviour towards online precedes offline.

Impulsive Buying behaviour, Online shopping, Offline shopping, Factors influence impulsive buying


IJTSRD31880
Volume-4 | Issue-5, August 2020
563-569
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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