The majority of studies focused on determining the association between customer satisfaction with banking services and banks patronage without attempting to determine the drivers of customer patronage. The need to examine service quality and related components as predictors of client patronage of banks in Anambra State prompted this study. The study's population was limitless, and a sample size of 250 responders was calculated statistically. The questionnaire was used to obtain primary data. The hypotheses were tested using multiple linear regressions. The study found that service quality and price/cost variables have a significant influence on customers’ patronage of specific banks. Regular staff training and retraining is critical, especially because the study highlighted effective check-in/out as one of the factors. As well as proficient bilingualism, training in languages other than one's native tongue is essential.
Customer Patronage, Service quality and Price/cost
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