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A Study on Perception of Customers Challenges Towards Digitization in Indian Banks in Prayagraj District

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A Study on Perception of Customers Challenges Towards Digitization in Indian Banks in Prayagraj District


Dr. Keshav Shyam



Dr. Keshav Shyam "A Study on Perception of Customers Challenges Towards Digitization in Indian Banks in Prayagraj District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-5, October 2023, pp.959-965, URL: https://www.ijtsrd.com/papers/ijtsrd59995.pdf

The Indian banking sector has been the backbone of the economic system as it plans and implements the economic activities. Any amendment in the banking sector through the adoption of technology can have an in depth impact on associate degree economy‘s growth. In the present dynamic changing scenario banks are seeking unconventional ways that to supply and differentiate amongst their various services. Due to the innovative advancement in technology the corporate and retail consumers are not any longer willing to queue in banks, or attend to the phone, for the basic banking services. They need and expect a facility to conduct their banking activities at any time and place. Plastic money (Credit Cards, Debit Cards and good Cards); web banking as well as electronic payment services, online investments, on-line commercialism accounts, electronic fund transfer and clearing services, branch networking; phone banking; mobile applications and notecase are a number of the recent merchandise and services acting because the drivers to the expansion of banking sector. The present research study is analytical and based on survey method. The construct of digital banking remains evolving within the Indian banking sector and is probably going to bring numerous opportunities similarly as new risks to the elemental nature of banking in India. Hence, this paper also aims to gift the opportunities and challenges of going digital within the Indian banking sector along with some recommendations to beat these challenges.

Digital India, Electronic Banking, Internet Banking, Financial Innovation, Technology


IJTSRD59995
Volume-7 | Issue-5, October 2023
959-965
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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