In order to better distinguish the issues of data ownership in e-commerce platforms, this article starts with the basic theory of data rights on e-commerce platforms, studies the current status of e-commerce legal regulations, and explains relevant data rights regulations from the aspects of legislation, law enforcement, and justice Practice and analyze how to scientifically allocate rights, obligations and responsibilities in practice based on classic cases of data rights protection on e-commerce platforms. Through the research on the existing data of e-commerce platform data rights, the comparative analysis method is used to analyze the main problems in the development. The e-commerce platform data rights protection legal system, law enforcement protection methods, and judicial relief systems still need to be improved. Finally, corresponding perfect countermeasures are proposed for the above problems. China should further improve the e-commerce platform data rights legal system, law enforcement mechanism, and judicial relief channels, improve the self-discipline mechanism of industry associations, improve the internal data governance capabilities and levels of e-commerce platform enterprises, and provide a comprehensive and systematic legal protection for the protection of e-commerce platform data rights.
E-commerce platform; Data ownership; Data rights; Legal protection; Legal responsibility
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