This study investigates the influence of Training & Development (T&D) programs on employees within the media industry. The media industry, characterized by rapid technological advancements and evolving consumer preferences, places a premium on skilled and adaptable human capital. T&D initiatives play a pivotal role in equipping employees with the necessary competencies to navigate this dynamic landscape effectively. Through a mixed-method approach combining surveys, interviews, and focus groups, data was collected from employees across various media organizations. The study assesses the current state of T&D practices, explores the perceived impact of T&D on employee performance and satisfaction, identifies challenges in implementation, and highlights best practices. Findings indicate a positive correlation between T&D participation and employee performance, skill development, and job satisfaction. However, challenges such as budget constraints, time limitations, and resistance to change were identified. Best practices include personalized learning approaches, continuous evaluation, and alignment with organizational goals. The study contributes to existing literature by providing insights tailored to the unique context of the media industry and offers practical recommendations for enhancing T&D effectiveness.
employee, training and development, Covid-19, pandemic
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