Consumers Awareness, Attitude and Preference towards Patanjali Retail Products

Neeta Rani

Title:
Consumers Awareness, Attitude and Preference towards Patanjali Retail Products

Authors:
Neeta Rani
DOI:
https://doi.org/10.31142/ijtsrd7081

Cite This Article :

Neeta Rani "Consumers Awareness, Attitude and Preference towards Patanjali Retail Products " Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1, December 2017, pp.690-697, URL: https://www.ijtsrd.com/papers/ijtsrd7081.pdf

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Abstract :
The Indian herbal market is flooded with many well-known and recognized herbal brands. Patanjali Ayurved is an initiative to supply unadulterated Ayurvedic products to the customers and for generating profitable employment for the weak and poor section of the society. In this paper main stress has been given on the consumer awareness, attitude and preference towards ‘Patanjali’ retail products. For this purpose data was collected through structured questionnaire both closed- ended and open- ended. A sample of 1000 respondenents was collected through questionnaire. Data analyses have been done with the help of SPSS. 20. The study is limited to Rohtak, Sonepat, Panipat and Jhajjar districts in Haryana state.

Keywords :
Consumers awareness, consumer’s attitude, consumer’s preferences, Patanjali retail products.

Publication Details:

Unique Identification Number : IJTSRD7081

Published In : Volume-2 | Issue-1, December 2017

Page Number(s) : 690-697

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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