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A Study on Effectiveness of Branding Activities on Customer Awareness

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A Study on Effectiveness of Branding Activities on Customer Awareness


Dr. Prakash B. Kundaragi

https://doi.org/10.31142/ijtsrd23064



Dr. Prakash B. Kundaragi "A Study on Effectiveness of Branding Activities on Customer Awareness" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.59-61, URL: https://www.ijtsrd.com/papers/ijtsrd23064.pdf

This study is undertaken to assess the effectiveness of branding activities following by the Gokak Textiles Mills Ltd., and its effectiveness on customer awareness about the products produced by the Gokak Textiles Mills Ltd is vital in this research. To collect the primary data self employed questionnaire was followed. Non-probabilistic convenient sampling method was followed to select 100 customers. Pearson’s correlation and ANOVA was employed to thorough SPSS 20.0 to analyze and interpret the data. It has been found that as increase in the branding activities leads to increase in the customer awareness.

Branding, Customer, Awareness, GTL


IJTSRD23064
Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019
59-61
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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