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A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market

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A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market


Dr. Reetika Agarwal | Ms. Anukriti Mishra



Dr. Reetika Agarwal | Ms. Anukriti Mishra "A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5, August 2022, pp.1459-1469, URL: https://www.ijtsrd.com/papers/ijtsrd50627.pdf

With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e-commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased sale of their products. There is no doubt about it that ecommerce has made the transactions smooth, quick, faster and easier. Both the sellers and the buyers get benefited by his technology. As we all are aware that Commerce and Business are the backbones of a country’s development, if they were supported by the electronic technology and tools like e-commerce, it will make wonders in the economical growth of the country. An important part of e –commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e –commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping in India saw a 128% growth in interest from consumers in 2012 as compared to the previous year, according to a new report. The growth was only 40% between 2010 and 2011, said the report compiled by Google and TNS Australia. The report used data from Google Trends and a sample survey of 800 users in November 2012. Consumers were most interested in apparels & accessories (30%) and consumer electronics (34%). Other categories that Indians searched for online were Books (15%), Beauty & Personal care (10%), Home & furnishing (6%), Baby products (2%) and healthcare (3%). The present paper is an attempt to study the recent trends, influences, preferences of customers towards e- commerce and online shopping and to give the suggestions for the improvement in online shopping websites.

e – Commerce, Internet, Online Shopping, Business


IJTSRD50627
Volume-6 | Issue-5, August 2022
1459-1469
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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