This study examined determinants of consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State. The study was a descriptive survey on a sample of 271 respondents that visit food stuff markets in Idemili South Local Government Area. Data obtained were analyzed using descriptive statistics and factor analysis with varimax rotation. Findings revealed that freshness of food stuffs, price of food stuffs, quality of food stuffs, variety of food stuffs, packaging of food stuffs, and non-seasonal availability of food stuffs have influenced consumers buying behaviour in Idemili South Local Government Area of Anambra State. However, factor analysis revealed that the main construct that determines consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State is freshness of food stuffs followed by quality of food stuffs and price of food stuffs with factor loading of 0.954, 0.931 and 0.912 respectively. The study recommends that With respect to freshness of food stuffs, cooperative societies should ensure that there is a good and adequate storage facility to attract more consumer patronage. Farmers should be assisted to boost their food production capacity to enable them sell at competitive price for food stuffs. The farmers should strive to have access to food processing facilities. This will enhance the quality of food stuffs. Farmers should sample their store with food varieties to attract consumers who want to buy more than one food items. Farmers should imbibe the culture of packaging of food stuffs. This has been found to have great influence on consumers buying behaviour in Idemili South Local Government Area of Anambra State. Irrigation farming should be encouraged by farmers to ensure non-seasonal availability of food stuffs in the market.
Consumers buying behaviour, Food stuff Markets, Price, Quality, Packaging
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.