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Market Intelligence Aggregation

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Market Intelligence Aggregation


Aishwarya Godbole | Khushi Dudhabarve | Prof. Suman Sengupta



Aishwarya Godbole | Khushi Dudhabarve | Prof. Suman Sengupta "Market Intelligence Aggregation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-5, October 2024, pp.1046-1054, URL: https://www.ijtsrd.com/papers/ijtsrd70496.pdf

Market Intelligence Aggregation is a critical process in modern business strategy, involving the systematic collection and analysis of market-related information from various sources. This process aids organizations in making well-informed decisions by providing insights into market trends, competitor activities, and consumer behaviors. Despite its significance, the aggregation of market intelligence presents several challenges, including data quality, integration, and the need for real-time updates. This paper explores the methodologies and tools used in Market Intelligence Aggregation, with a particular focus on leveraging RSS (Really Simple Syndication) feeds to automate the process.RSS feeds enable the automated fetching of news and articles from diverse websites, offering up-to-date content in a standardized format. By integrating RSS feeds into market intelligence systems, businesses can streamline the aggregation process, ensuring the timely delivery of the latest market updates to users. This approach addresses the challenges of traditional aggregation methods by improving data accuracy and relevance while reducing the time required for manual data collection.The paper proposes a framework for Market Intelligence Aggregation that utilizes RSS feeds to enhance the efficiency and effectiveness of information gathering. It further discusses the integration and analysis of aggregated data, highlighting how it can be synthesized into actionable insights for strategic decision-making. The study includes case studies of organizations that have successfully implemented automated market intelligence systems, showcasing the practical applications and benefits of this approach.By examining current practices and future trends in market intelligence, this paper aims to provide a comprehensive understanding of how automated aggregation using RSS feeds can transform market research. It also addresses potential challenges, including data quality, privacy concerns, and the need for scalability in dynamic market environments. This research contributes to the field by offering insights into optimizing market intelligence processes, ultimately aiding businesses in maintaining a competitive edge through informed decision-making.

Market Intelligence Aggregation, RSS Feeds, Automated Data, Collection, Market Trends, Competitive Analysis, Data Integration, Real-Time Updates, Business Strategy, Market Research, Information Synthesis


IJTSRD70496
Volume-8 | Issue-5, October 2024
1046-1054
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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