Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk-ins and in-turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition
atmosphere, store display, walk-in, fixtures, exterior, interior
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