Politics, Social Media and E-campaigning in Africa: South Africa-Nigeria Familiarities during Their 2019 Presidential Elections

Ikemefuna Taire Paul Okudolo

Title:
Politics, Social Media and E-campaigning in Africa: South Africa-Nigeria Familiarities during Their 2019 Presidential Elections

Authors:
Ikemefuna Taire Paul Okudolo

Cite This Article :

Ikemefuna Taire Paul Okudolo "Politics, Social Media and E-campaigning in Africa: South Africa-Nigeria Familiarities during Their 2019 Presidential Elections" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6, October 2020, pp.1426-1435, URL: https://www.ijtsrd.com/papers/ijtsrd33695.pdf

Download

Abstract :
Social media in today’s world of electioneering in Africa has gained popularity not mainly as an efficient medium of articulating and propagating manifestos but more for political grandstanding. This study sought to theorize about the utilitarian value of social media use in Africa’s e-campaigning by examining its application in the 2019 Presidential Elections in South Africa and Nigeria. The study’s theoretical framework is based on key research works on e-electioneering and perception of social media e-campaign messaging. It employed the narrative technique to describe interview data and also presenting the same in quantitative-content analysis format. Data were gathered from interviews with post-graduate candidates in politics departments in the understudied countries to gauge the perception of the functional value of social media campaign sloganeering. The study finds that social media served a more optimal value from a moralistic perspective in the 2019 electioneering in South Africa than Nigeria. It notes that this finding derives from a more prevalent political culture of civility and a better functional public order to punish misuse of social media which prevailed in South Africa than Nigeria.

Keywords :
Social media; E-electioneering; brinkmanship; political communication; political grandstanding; e-campaign

Publication Details:

Unique Identification Number : IJTSRD33695

Published In : Volume-4 | Issue-6, October 2020

Page Number(s) : 1426-1435

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

About IJTSRD
Indexing

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.