This article reviews the link between corporate social responsibility (CSR), brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSR's importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients' demands and needs, which influence dental clinics' branding, they would also reassure managers. The literature review indicates that previous studies in the healthcare sector supported a framework, but few were found in the dental care services sector. The article will show the links between CSR practices and communication on dental clinic branding from a review. It may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector.
corporate social responsibility (CSR), brand image, brand satisfaction, brand loyalty
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