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A Study on Customer Preferences of the Products and Services Offered by Media Industry with Special Reference to Magnik India

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A Study on Customer Preferences of the Products and Services Offered by Media Industry with Special Reference to Magnik India


Ria Pillay | Dr. Gaganpreet Kaur Ahluwalia



Ria Pillay | Dr. Gaganpreet Kaur Ahluwalia "A Study on Customer Preferences of the Products and Services Offered by Media Industry with Special Reference to Magnik India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1, February 2023, pp.874-881, URL: https://www.ijtsrd.com/papers/ijtsrd52789.pdf

Customer preference is a tool that helps in understanding the needs of the customers and formulating the effective marketing strategies to retain loyal customers. It is very essential for the firms to understand the buying behavior and tastes of the customers with regards to different social, psychological, personal and cultural factors to sustain in the market for long run.The objective of this research was to understand the significance of customer preferences on the business organizations. To find out its impact the responses were collected from students, professors, working professionals, entrepreneurs, and some secondary sources. The conclusion has been drawn from the responses and accordingly suggestions are curated. The research emphasizes upon the trends in media industry with special reference to magazines offered by Magnik India.It gives the insights about the physical as well as digital presence of the company with its different product portfolios available in form of a subscription.

Media Industry, Customer preference, Magazine, Competitors


IJTSRD52789
Volume-7 | Issue-1, February 2023
874-881
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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