Green Marketing in India: Challenges and Opportunities

Pushpendra Mourya; Dr. Saurabh Verma

Title:
Green Marketing in India: Challenges and Opportunities

Authors:
Dr. Saurabh Verma | Pushpendra Mourya

Cite This Article :

Dr. Saurabh Verma | Pushpendra Mourya "Green Marketing in India: Challenges and Opportunities" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-2, April 2024, pp.844-850, URL: https://www.ijtsrd.com/papers/ijtsrd64797.pdf

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Abstract :
Green marketing has emerged as a notable trend within the industry today. This approach has led to the rebranding and repackaging of existing products to meet eco-friendly standards. Additionally, the advent of green marketing firms has enabled companies to jointly market their products along specific environmentally friendly lines. However, this has also led to situations where the environmental attributes of some products are highlighted over others. This discussion delves into the realm of green marketing, examining both the challenges and opportunities it presents for businesses engaged in this practice. It further discusses the reasons behind companies' adoption of green marketing strategies and concludes with the observation that green marketing is both increasingly practiced and in demand.

Keywords :
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Publication Details:

Unique Identification Number : IJTSRD64797

Published In : Volume-8 | Issue-2, April 2024

Page Number(s) : 844-850

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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