Home > Management > Marketing > Volume-8 > Issue-3 > A Study on Influence of Celebrity-Endorsed Advertising on Purchasing Behaviour among College Students

A Study on Influence of Celebrity-Endorsed Advertising on Purchasing Behaviour among College Students

Call for Papers

Volume-8 | Issue-6

Last date : 27-Dec-2024

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area


A Study on Influence of Celebrity-Endorsed Advertising on Purchasing Behaviour among College Students


Anusree P



Anusree P "A Study on Influence of Celebrity-Endorsed Advertising on Purchasing Behaviour among College Students" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-3, June 2024, pp.678-681, URL: https://www.ijtsrd.com/papers/ijtsrd64946.pdf

An advantage of using celebrities to promote your product is that it increases your chances of making an emotional connection with your customers. People see over 3,000 commercial images over their day, and most fail to register with them. On seeing their favourite celebrity attached to a product, the customers look at the product, which later makes them buy it. This study will help to see whether celebrity endorsements influence consumers' purchasing decisions. This will help the advertisers and producers to have a look on their advertising strategies. It helps them realize the importance of using a celebrity in endorsing a product. The study conducted among college students can bring an outlook of the youth towards celebrity-endorsed advertisements.

Celebrity endorsement, Advertisement, celebrity branding, purchasing behaviour


IJTSRD64946
Volume-8 | Issue-3, June 2024
678-681
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin