The agricultural sector faces numerous challenges, including supply chain inefficiencies, price volatility, and the dominance of intermediaries, which often reduce farmers' profits and inflate consumer prices. Digital marketplaces are emerging as transformative solutions by directly connecting farmers with consumers, reducing dependency on traditional intermediaries, and ensuring greater price transparency. This paper explores the role of digital marketplaces in enhancing agricultural supply chains, examining their impact on cost efficiency, accessibility, and profitability for farmers. Through an analysis of successful platforms and case studies, we highlight how digital marketplaces empower farmers with real-time price information, streamline logistics, and create a more equitable agricultural ecosystem. Additionally, the paper discusses potential challenges such as digital literacy, infrastructure limitations, and regulatory concerns. By leveraging technology-driven innovations, digital marketplaces have the potential to revolutionize agricultural trade, fostering sustainability and economic growth in the sector.
Digital marketplaces, agricultural transformation, supply chain inefficiencies, price transparency, intermediaries, direct farmer-to-consumer connections, logistics, cost efficiency, profitability, sustainability, economic growth
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