The Free Aqua Wave: How Social Media Drives Consumer Trust and Brand Loyalty

Himanshu Naitam; Prof. Monica Chaudhary | Prof. Usha Kosarkar; Divya More

Title:
The Free Aqua Wave: How Social Media Drives Consumer Trust and Brand Loyalty

Authors:
Divya More | Himanshu Naitam | Prof. Monica Chaudhary | Prof. Usha Kosarkar

Cite This Article :

Divya More | Himanshu Naitam | Prof. Monica Chaudhary | Prof. Usha Kosarkar "The Free Aqua Wave: How Social Media Drives Consumer Trust and Brand Loyalty" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Emerging Trends and Innovations in Web-Based Applications and Technologies, January 2025, pp.41-46, URL: https://www.ijtsrd.com/papers/ijtsrd74905.pdf

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Abstract :
In today's digital landscape, social media platforms have become instrumental in shaping consumer trust and fostering brand loyalty. This review examines the mechanisms through which social media influences consumer perceptions and loyalty behaviours. Key factors include the creation of online brand communities, direct consumer-brand interactions, and the strategic use of influencer partnerships. The study highlights that authentic and transparent communication on social media enhances brand credibility, while personalized content and responsive engagement strengthen the emotional bond between consumers and brands. Additionally, user-generated content and social proof, such as customer reviews and testimonials, play a significant role in building trust and encouraging repeat patronage. By analysing current trends and case studies, this paper provides insights into effective social media strategies that drive consumer trust and cultivate brand loyalty in the digital age.

Keywords :
Social media, consumer trust, brand loyalty, online brand communities, influencer marketing, user-generated content, social proof, digital marketing strategies

Publication Details:

Unique Identification Number : IJTSRD74905

Published In : Special Issue | Emerging Trends and Innovations in Web-Based Applications and Technologies, January 2025

Page Number(s) : 41-46

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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