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Demonitization and its Impact on Adoptation of Digital Marketing in India

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Demonitization and its Impact on Adoptation of Digital Marketing in India


Prof. Shruti S. Patil

https://doi.org/10.31142/ijtsrd23093



Prof. Shruti S. Patil "Demonitization and its Impact on Adoptation of Digital Marketing in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.174-178, URL: https://www.ijtsrd.com/papers/ijtsrd23093.pdf

In the emerging world of technology, digital marketing changed the whole scenario of Indian market. Demonetization, a historic event for the Indian economy, impacted almost every sector including digital marketing. Digital marketing is also known as Internet marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. Electronic Customer Relationship Management (E-CRM) systems are also categorized under digital marketing. It can be creative, also technical through its design, development, advertising & sales over the Internet.Through the demonetization digital payment changed the buying behavior of Indian society and prevents black money market. It helps the government to maintain a record of all transaction. People have no other option for transaction so Indian society move slowly from cash to digital transaction system. In this 21st century maximum of the companies are crooked with innovative ideas, opportunities & challenges inside the digital era. This study explores the advantages of adaption of digital marketing after demonetization and also government was aiming at transparent, corruption free, easy advertisement, less waste of time to reach customers, cashless transaction oriented economy. This study also focused on finding out the effectiveness of demonetization & adaptation of digitalization, satisfaction levels of people towards digitalization and challenges faced using digitalization after demonetization & digital marketing impact on the modern era of Indian market.

demonetization, Internet/digitalization, Technology, advertising


IJTSRD23093
Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019
174-178
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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