In present scenario, retaining the best employees became a big challenge to the organizations. To retain best employees for the organizational growth every organizations follows various strategies. The objective of the proposed study is to analyze the significant differences in opinions between employees in terms of their designations and qualification on retention practices following in Dr. Reddy’s Laboratory, Hyderabad. Total 100 employees were chosen as a sample by using convenient sampling technique. The data was collected by using a structured questionnaire which consists of 22 statements and distributed to employees to fill their selection into the appropriate columns. The data was analyzed with T-test to determine the results based on the assumptions made. The results of the study show that there is no significant difference between medical representatives and regional sales managers, graduates and graduates working in Dr.Reddy’s Laboratories. It was concluded that the MR (Medical Representative) opinions were slightly higher than those of the ASM (Area Sales Manager). This could be due to the interest and participation of newcomers to the field and qualification does not play a role in retaining employees etc.
Employee Retention practices, Designation, Qualification, work-life
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