This study aims to address the inconsistencies found in previous research regarding the impact of financial risk and environmental risk on revisit intention at tourist destinations. Based on the concept of Service Dominant Logic (SDL), value is created through interaction and collaboration between companies and customers. This research utilized a sample of 213 respondents and tested five main hypotheses. The results indicate that both financial risk and environmental risk positively influence value experience and the intention to revisit. The strongest relationship was found between value experience and revisit intention, with a normalized coefficient of 0.478, while the weakest relationship was observed between financial risk and revisit intention, with a normalized coefficient of 0.071. All relationships are significant at a significance level of 0.000. These findings emphasize the importance of value experience in driving customer loyalty despite perceived risks.
Value Experience, Service Dominant Logic, Service Quality
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.