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Identifying Users Needs and Driving Users Requirements for Maximums Customers Experience: iPhones Usage in Nigeria

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Identifying Users Needs and Driving Users Requirements for Maximums Customers Experience: iPhones Usage in Nigeria


Agbeche, Aaron



Agbeche, Aaron "Identifying Users Needs and Driving Users Requirements for Maximums Customers Experience: iPhones Usage in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1, December 2021, pp.191-195, URL: https://www.ijtsrd.com/papers/ijtsrd47745.pdf

Meeting customer needs is considered to be vital for product success. Identifying users’ needs and requirements ensures maximum customers experience. Customers experience was looked from customers’ expectations and customers’ retention and the need of the customers was seen from latent needs, immediate needs and perceived users’ needs. This article does a study of iPhones usage in Nigeria with special consideration to immediate, perceived and latent users’ needs and also went on to address the problems of non-satisfaction of the needs of customers and the frequent production of new iPhone without determining the effect the older versions have on the needs and requirements of their customers. The study concludes that differences exist between users’ needs and users’ requirement, the study went on to conclude also that using several information sources to obtain customer needs and requirement as not yielded much result. Based on these conclusions, the article recommend that Apple, the manufacturer of iPhones, should engage their customer more by creating a sort of awareness medium that is targeted at enlightening their customers on the purchase of its products. If such awareness is created, customers can in turn identify their needs and requirements adequately, and these will make them serve as good ambassador for Apple products and iPhones in particular in Nigeria.

Users Need, Users Requirements, Customer Experience, Customer Acquisition, Customer Retention


IJTSRD47745
Volume-6 | Issue-1, December 2021
191-195
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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