Background: The present study aimed to assess the Television serial addiction among Housewives in Kondancherry village. Television is a great tool for disseminating information about many socioeconomic concerns. The information transmission process was separated into three stages: dissemination, interpretation, and assessment. Television is the most effective mass communication medium. Television serials have had a significant impact on our society; they have altered people's habits and greatly influenced our society and culture. Their content and representation of lives and cultures greatly affect viewers, particularly female viewers. Methodology: A descriptive research design with a purposive sample technique was employed to conduct a study among 60 women, and a quantitative approach was used to fulfill the study's objectives. A structured questionnaire was used to collect data. The procedure was conducted in complete confidentiality. Descriptive and inferential statistics were used to assess the acquired data. Result The results suggest that 33 (55.0%) of 60 housewives had a moderate level of TV serial addiction 17 (28.33%) had a severe case of TV serial addiction, whereas 10 (16.67%) had a mild case. The median score was 9.0, with a score of 4.0 being the lowest and a score of 12.0 being the highest. According to the findings, there is no significant relationship between levels of TV serial addiction and demographic characteristics. Conclusion: The current study examined TV serial addiction among Kondancherry village women. According to statistics studies, roughly 84% of housewives were hooked to TV serials, and appropriate health education should be provided to educate them on the consequences of TV serial addiction.
Television, Serial, Addiction, Housewife
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