Modern African film cultures are receiving a new form of acceptability and audiences beyond the borders of Africa. This is illustrated by the growth, development and spread of the Nigerian and Ghanian film industries. While African audiences perceive them as ‘Pan-African’, the development of film culture in Cameroon follows a different trajectory, with audience critiques of non-representativeness of Cameroonian films. It is in this context that a Burkinabe film, Julie et Romeo, by Boubacar Diallo, itself an African adaptation of Shakespeare’s play, became one of the most well-received films in Cameroon. Two factors accounted for this, the film’s aesthetic appeal and the director’s engagement with his potential audience. I argue here that audience sensitivity is neglected in Cameroonian accounting for low reception of Cameroonian films. By analysing audience reception of Diallo’s film, I map out a strategy for audience engagement in the production and receptivity of Cameroonian films as a way of improving their aesthetics, quality and wider appeal.
audience, culture, spiritualism, reception
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