A Study on Financial Implications for Implementing Digital Marketing

Swathi. V; Prof. Gurudath

Title:
A Study on Financial Implications for Implementing Digital Marketing

Authors:
Prof. Gurudath | Swathi. V

Cite This Article :

Prof. Gurudath | Swathi. V "A Study on Financial Implications for Implementing Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.1262-1264, URL: https://www.ijtsrd.com/papers/ijtsrd33087.pdf

Download

Abstract :
This study is based on the implementation of digital marketing in the business and its financial plan on the implications. We know that digital marketing plays a vital role in marketing methods as the business is using its marketing process in the digital platform. The business may be small or big they have to undergo some of the marketing methods to promote the products and services. As we know digital marketing was being when the technology development started in the business as the digital channels increased in the incorporation of the marketing plan. The study consists of the adaptability of digital marketing in business and its techniques and tools used in business to attract the customer. The company should plan for marketing were the plan consists of a financial plan and which strategy can be used and they have to measure the outcome. Digital marketing is the best digital platform to execute our marketing plan and promote our products and services worldwide. This study analyzes the financial implications that mean money invested in digital marketing and its result may be good or bad when we implement digital marketing in the business.

Keywords :
Digital marketing, financial implications

Publication Details:

Unique Identification Number : IJTSRD33087

Published In : Volume-4 | Issue-5, August 2020

Page Number(s) : 1262-1264

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

About IJTSRD
Indexing

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.