Consumer analytics is the process businesses adopt to capture and analyze customer data to make better business decisions via predictive analytics. It is a method of turning data into deep insights to predict customer behavior. It may also be regarded as the process by which data can be turned into predictive insights to develop new products, new ways to package existing products, acquire new customers, retain old customers, and enhance customer loyalty. It helps businesses break big problems into manageable answers. This paper is a primer on consumer analytics.
big data, consumer analytics, customer data analytics, customer behavior analytics
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